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Content Marketing Specialist in Fort Mill, SC at Compact Power Equipment, Inc., a Home Depot company

Date Posted: 1/8/2019

Job Snapshot

Job Description

With convenience at our core, The Home Depot Rental allows you to save time and get the job done faster. In addition to a wide assortment of pro-grade tools, equipment, trucks, and trailers, we offer knowledgeable, resourceful, and dependable associates who are ready to provide solutions that will help finish the job or project at hand.

 The Home Depot Rental Division operates in over 1100 locations of The Home Depot across the US and Canada, offering large towable equipment, tools, trucks and trailer rental along with on-site equipment delivery.  The large equipment fleet includes trenchers, chippers, mini-excavators, skid steers, aerial work platform equipment, and tractor loader backhoes among others.  We have a large team of highly trained technicians, shop techs, and VIP Delivery Technicians and customer care associates throughout the United States and Canada.

We live our Core Values: Excellent Customer Service, Creating Shareholder Value, Entrepreneurial Spirit, Taking Care of Our People, Respect for All People, Doing the Right Thing, Building Strong Relationships, Giving Back


Job Summary

The Home Depot Rental Content Marketing Specialist develops new content and product copy for print advertising, digital and online, social media and other various media. Involves story ideation, creative concepting, writing, editing, visual communication and content curation from social influencers, vendors and enterprise partners. Ensures the accuracy of content, editorial consistency and correct brand positioning. Promotes THD events and special offers. Works with merchants, marketing teams and agencies to develop key messaging to drive Rental objectives and goals. Meets and/or exceeds all assigned deadlines often requiring decision-making skills.

Key Responsibilities

  • Generate and curate content for social media platforms, web pages, blog posts, and other mediums. Content could range from original blog posts featuring seasonal projects or equipment specifications to infographics to product catalogs and brochures.
  • Develop print ad messaging utilized for newsletters, outdoor, sales marketing and in-store signage.
  • Review, write and edit product copy to adhere with online data standards and brand guidelines for assigned categories.
  • Develop and write original promotional copy for all assigned categories; negotiate with merchants and other enterprise partners on tone and content to promote and protect the THD brand.
  • Proofread and ensure all copy and messaging is error-free, on target and adhere with company standards and brand guidelines and is consistent with the department’s objectives and vision.
  • Serve as a copy and informational resource to internal and external partners.
  • Stay abreast of industry writing, editorial trends and the competitive landscape.
  • Self-manage and prioritize workload; communicate deadline issues to team members and management.

Job Requirements

Minimum Qualifications

  • Must be eighteen years of age or older
  • Must be legally permitted to work in the United States


Education Required 

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Years of Relevant Work Experience - 3


Physical Job Requirements - Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Preferred Qualifications

  • Strong experience creating, editing and proofing print and digital copy and content
  • Must be comfortable working within a cross-functional, collaborative environment





We offer a full array of benefits that include health, well-being, and financial. Please visit LIVETHEORANGELIFE.COM for more details.





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